Research On The Development Of Internet Financial Business For Commercial Banks

With the development of the internet information technology, the internet information technology and the traditional financial business integration is becoming more and more closely, which accelerates the speed of internet financial innovation of financial products, the internet financial business emerges as the times requirement. In recent years, the rapid development of financial innovation business such as network lending, mobile bank and mobile payment is great to meet the financial services needed by the people. At the same time, the traditional financial ecological chain is facing to change greatly and all of these have attracted the traditional commercial banks and financial regulatory agencies’ attention. Therefore, research on the strategy of the development of internet financial business of commercial banks is with great theoretical value and practical significance.This paper based on the technology driving theory, wealthy growth theory, transaction cost theory and the theory of advantage uses the methods of literature study, model study and case study method and so on to research the problems of commercial banks which wants to develop the internet financial business. Based on the analysis of the current situation of the development of internet financial business of commercial banks at home and abroad, this paper uses the method of PEST model and the SWOT model to analyze the competitive environment of commercial banks which develops internet financial business. And this paper indicates that commercial banks should seize the political opportunity to accelerate development of internet financial business, comply with the economic trend to expand financial business, grasp the social demand for financial services, research and develop the internet financial information technology, build the cooperation with other companies to design the financial innovation products, build the customer credit evaluation system, optimize the service process, establish the internet marketing system, grasp the opportunity of the trend of customer segmentation and to provide accurate products in order to provide a full range of financial services, avoid the risk of internet financial business, improve the credit risk evaluation, enhance the management level and strengthen the corporate control quality. Finally, this paper analyzes the development of the internet finance business of the Construction Bank China base on the method of case study, through the analysis of the Construction Bank’s competitive environment, and puts forward the specific strategies for the development of internet finance business of the China Construction bank.The research results of this paper have certain guiding significance to the theoretical research on commercial banks which wants to develop the internet financial business, at the same time, the research results of this paper can guide the commercial banks on the basis of the actual situation of the development of internet financial in competitive environments how to formulate the development strategy of internet financial business for commercial banks in line with their own advantages, which plays a strong guiding role and practical significance and rich the practice experience in the development of internet financial business of commercial banks.