The Study Of Northeast RV Tourism Market Development

The improvement of economic level and life concept innovation profoundly affect the consumption patterns of tourists.RV(Recreation vehicle)tourism originated from European and American countries in the early 20 th century,which has become a way of life of residents in developed countries and regions,since it is an advanced and fashionable way of self-drive travel form,which is being pursued by domestic travelers with special travelling ability and rich tour experience,and also supported by the national policy.The trend in the Beijing and Tianjin region,Yangtze River delta and the Pearl River delta region is going well.RV tourism in northeast China is in the early stage of participation stage,and shows strong vitality,but RV tourism service systems need to be perfected from the rental business,camping,and travel agency in every way.The author did a research on present situation and resources of the northeast RV tourism and investigated consumer willingness,made an attempt to start from the perspective of the RV tourism product development and marketing,and put forward the concrete countermeasures to the northeast of RV tourism market development.This paper includes five parts.The first part elaborates the RV tourism trends and transformation and upgrading of national tourism mode,puts forward the background and significance of research of the paper;Related research of RV tourism at home and abroad were reviewed and combed,and also clarify related concepts of RV tourism put forward in this paper.Paper content,theoretical foundation,research ideas and research methods are proposed to provide framework and guidance for the thesis writing.The second part is to analyze the present situation of northeast RV tourism development,the paper expounds the utility of the tourism resources type and analysis of its products turned into the feasibility in the future.The third part mainly focuses on questionnaire survey to existing customers and potential customers,and expounds RV travel wishes and preferences characteristic of visitors in northeast from the statistical analysis and provides the basis for product development and marketing.The fourth part is based on the analyzed results of the second and third parts,pointing out the restrictive factors of RV tourism development in northeast.The fifth part is based on the mentioned above to draw a conclusion that the advantage of northeast RV tourism resources,tourists' willingness to spend and preferential characteristics and restrictive factors of future development,and also puts forward some products and marketing strategies.Relatively domestic research is not systematic,RV tourism market development research is rarely seen,and how to develop RV tourism in northeast China is rarely mentioned.The research object is based on the RV tourism in northeast China,regarding tourists' consumption intention and characteristics as the breakthrough point,and to examine the tourists' opinions of RV tourism in northeast China,discusses the northeast RV tourism restricting factors,market positioning and countermeasures of market development,it not only has uniqueness in the research perspectives,but the method is also practical.