The Research Of M&A Performance Of Internet Enterprises

Since the 21 st Century, the Internet is further penetrating of every industry, Internet technology, thinking and traditional industry, depth of the integration of the industry become promoting mass consumption, promote industrial upgrading have a significant role, this is "Internet +" has brought great opportunities. However, opportunity and challenge coexists, the advent of the Internet technology has accelerated the collapse of the enterprise, merger, adjustment and transformation, the Internet industry entered the phase of reasonable configuration of resources consolidation. Nowdays, M&A has become Internet enterprise rapid expansion of capital, seize the market, control of resources, across the industry barriers, as an important means to realize the self-development of enterprises. Successful M&A can improve the performance of enterprises, but the integration of assets after the merger successful or not, will bring different influence to enterprise's performance. Therefore, in the research on the performance of mergers and acquisitions, through the analysis of enterprise M&A performance and M&A before because of the matching situation as well as the integration of the factors of production, to understand the change of the M&A behavior brings to the enterprise performance, puts forward some countermeasures for strengthening the management of the M&A enterprise assets. Has very important practical value. This paper on the basis of reviewing the relevant research literature, combined with the enterprise practice, using the Internet enterprise M&A performance evaluation index system, analyze the enterprise M&A performance issues related to Internet research.At first, this article first part of the merger and acquisition related concept is introduced on the basis of related literature on mergers and acquisitions, increased on Internet enterprise M&A theory is introduced, and then introduces the Internet enterprise M&A performance evaluation index system.Secondly, by analyzing the case of Suning M&A Redbaby for using the method of stock value method, financial performance and non-financial performance analysis Su Ning short-term performance and long-term performance after M&A. Through of Suning acquisition Redbaby events within the cumulative abnormal return calculation, with cumulative abnormal return the change trend analysis of M&A events impact on stock price movements, in order to measure short-term performance of the mergers and acquisitions. Found in medium and long term performance calculation, reversing a profitability decline after the merger, Suning non-financial indicators of logistics bases covered area to keep growth momentum. Through the study of the performance of the case of Suning merger and acquisition of Redbaby, this article believes that the acquisition activity is successful.Finally, through of Suning acquisition Redbaby process and practice of research draw inspiration that Suning in the choice of merger and acquisition opportunities, take payment of installments of good practices, but after merger and acquisition of enterprises overall fusion and asset management need to be strengthened. On this basis, this paper combined with features of the Internet industry merger proposal put forward, for future Internet enterprises M&A has the universal guiding significance.