| With China’s rapid economic development, the changing business environment to survive, on the one hand to create more new opportunities for development, but it also makes companies face more unknown factors in the development of the test.However, from their own existence and development point of view, whether it is an opportunity or challenge, facing intensified competition in the market, financial risk management and control are worthy enterprise self-examination and reflection part of corporate finance risk control is more and more widely one concerns.Thesis Control of financial risk based on a broad definition of financial risk to the financial risk management company SM control study of specific object,recognition SM company’s financial risks, measure and develop control strategies.The article first introduces the background and significance of the research, literature induction cognitive summary financial risk, and created the article outlines the overall structure of writing, writing ideas and main contents; then follow the specific content of the financial risk control theory, qualitative analysis SM on the company’s financial risk risk identification, integrated SM company’s recent financial situation, to measure the financial risk of the use of financial ratios and F score model method. By measuring, SM and find cause serious financial risk reasons. Summarized the main reason the company is divided into external and internal factors both external factors,including: changes in national policy, interest rates and exchange rate fluctuations single financing channels; and internal factors, including: improper management of funds, poor management of business activities, the management system is imperfect,innovation is not enough and so on. The interaction of internal and external factors,leading to fierce competition between companies in the SM market, the emergence of liquidity risk, operational risk, earnings risk and survival development. On this basis,summarized thus presented against SM company liquidity, operations, profitability and their own survival and development of control strategies in four areas. Capital flows, the company should expand financing channels, increase the development of long-term bonds. At the same time to strengthen supervision, to avoid "long-short financial investment." Fully enhance the efficiency of capital, based on the size of the company’s liabilities control; operational aspects of the company to increase supervision of monetary capital, improve asset turnover rates. Reduce inventory,strengthen the supervision of accounts receivable; profitability, companies need to survey the level of market supply and demand, quantitative production of products while developing new products to meet market demand. It can also joint investment,reduce competition between industries, even considering the company’s transformation strategy, diversified development. Survival and development, the company from the financial risk to improve staff awareness to start to establish a sound system of risk management, risk early warning system, to build the company’s financial risk management and control system, strengthen research the feasibility of the program, and then establish a financial decision-making system.Overall, the study confirmed the presence of SM’s financial risk is large premise,the company pointed out that a higher level of risk reasons, the risk of developing SM’s control measures. To reduce the financial risk level of SM companies avoid the financial crisis come again, to maintain long-term stable development, provides guidance. |
