Study On The Special Tire Product's International Marketing Strategy Of TJWD Company

After entering into 21 th century,Taiwan-funded special tire manufacturer started to set up factory in China mainland.They produce the special tire in China for export.At the same time,as a representative of China mainland's tire manufacturer,TJWD found the potential market of special tire as well.They started to develop the special tire by learning from the developing experiences of Taiwan-founded enterprise.After more than ten years development,China has became the producing center of special tire in the world.And the China special tire manufacturer has made a great progress,they became one of the most important player of the special tire manufacturer in the world market as well.This thesis mainly includes five parts.The first chapter introduce the background of this research,state the purpose and scope of this study.It gives an overview of the research technique and structure arrangement.The chapter two state the relative theory of the international marketing and the concept of special tire,give an theory supports for the following research.The chapter three,according to the STP thory together of considering the special tire marketing characteristic,explain the special tire market segmentation,evaluate the target market combine with analyse the market orientation strategy.The chapter four explores the international marketing environment of TJWD from external environment to the internal environment.Then find the key factor of the development and existing problems.The chapter five put forward the optimized analysis for the TJWD marketing strategy.At last,the anthor make a summary of the strategic analysis in this paper and look forward to the bright future of TJWD Co.,Ltd.