Research On The Evaluation Method For Data Assets Of Mobile Cloud Computing Alliance

With big data, mobile Internet, cloud computing business booming, 2014 Ministry of Industry and Information Technology issued "Big Data White Paper".It pointed out: Big Data analysis requires powerful computing capability. Many companies realize that data can help companies make an objective decision. However, between enterprises data is isolated, and there is a data island phenomenon. This phenomenon reduces the data value. Alliance is an effective way to share data assets. Around the mobile Internet, cloud computing industry chain, establishing an intermediate organization, this organization is the use of mobile cloud computing services to solve big data management and sharing issues——Mobile cloud computing Alliance(MCCA).This paper defines the connotation and characteristics of MCCA, and analyzes why the existence of alliance. By determining connotation, characteristics, and value-added the process of data asset,this paper constructs the framework of the MCCA data assets evaluation system.This paper applies real option theory to evaluate alliance enterprise data assets. Characteristics of the alliance enterprise data assets are consistent with the real option characteristics and leakage characteristics. Based on the above characteristics, this paper established MCCA member enterprise data assets assessment model. The paper also assesses MCCA sharing data assets value.First, this paper analyzed the influencing factors of alliance member companies of the weight,Secondly, used osculating value method to determining the weight of alliance member companies,finally, and calculated alliance executive data assets and underlying data asset value, established MCCA sharing data assets assessment model. Matlab is employed to simulate this model to giving the corresponding suggestions. At the same time, for example the Zhongguancun number sea mobile cloud computing alliance, this paper verifies the effectiveness and practicality of the evaluation method.Evaluation of MCCA member's data asset value is very important. On the one hand MCCA members can efficiently manage their data assets, on the other hand can lay the foundation for the future trading process of data assets. Assessment of MCCA sharing data assets is helpful to select the effective MCCA data assets, to enhance the activity and quality of the dynamic data resourcepool in alliance, to ensure long-term stable cooperation between members of the alliance and value-added data assets. The paper studies assessment method of the MCCA data assets, to lay a solid theoretical foundation for the improvement of data assets evaluation method.