A Study Of Development Strategy Of PURE PEARL GROUP CO.,LTD

According to development situation of global pearl market,the output of China fresh water pearl held the extremely high proportion share,but the partial markets sales volume is minimum because core competitive ability of primary pearl products(half-finished product)from Chinese pearl base is very low. As competition of the primary product market is day by day intense.the global demand for high quality pearl market assumes the quickly increase tendency.This paper will discuss the development strategy which PURE PEARL GROUP CO.,LTD should adopt in the intense market competition in this article on the foundation of theory about development strategy.Under the research of PURE PEARL GROUP CO.,LTD,combining the current situation and the development of the whole pearl industry of our country,this paper makes a comprehensive analysis of the survival and development of the external and internal environment of PURE PEARL GROUP CO.,LTD.In view of the problems of PURE PEARL GROUP CO.,LTD in techonological innovation,brand added value.development idea,captical allocation,talent structure.and so on,the paper puts forward the corresponding development measures for PURE PEARL GROUP CO.,LTD in establishing technological innovation system,cultivating enterprise brand,expanding the industrial chain, strengthening management,innovating the development model by using e-commercial operation mode.At the same time,this paper will explore the suitable development strategy of the enterprise to integrate enterprise resources extremely,promoting the core-competitiveness of PURE PEARL GROUP CO.,LTD.According to the development trend of the times and the demand of PURE PEARL GROUP CO.,LTD,it is necessary to take supporting measures in human resources construction,culture construction,information construction,and so on,improving the visibility and brand image of the enterprise,and it is helpful for PURE PEARL GROUP CO.,LTD to take the initiative in the complicated environment of competition.In short.the pearl industry of our country is facing the complicated market environment.and PURE PEARL GROUP CO..LTD should make and carry out appropriate development strategy.based on the win by quality and personalization,inspecting the market dpace,seeking multi-channel development pattern,and promoting the transformation of development mode.At the same time.the enterprise should also concern the development of the soft power construction and build its own corporate culture and brand,realizing the multual-development of the enterprise and its staff.