| After decades of development of real estate market in China, the firstly wild growth turns to gradually mature. The real estate market competition has been by geographical location, facilities and other simple hardware, upgrading the competition evolution to community culture, real taste software; changed from seller's market to a buyer's market; a lot of small real estate enterprise being merger and acquisition. To win for one real estate companies in an increasingly competitive real estate market, real estate enterprises need to have their own core competitiveness. How to build the core competitiveness of enterprises, is suspends in front of each real estate enterprise, relationship between enterprise survival problems. And have excellent corporate culture is the key factor in real estate enterprises to maintain the core competitiveness, real estate competition among enterprises is the competition of the enterprise culture.So many factors influence the core competitiveness of real estate enterprises. Through analyzing history and situation of enterprise culture at home and abroad, and dissecting related theories of the enterprise culture and enterprise core competitiveness, as well as studying theory model of corporate culture with core competence, and focusing on corporate culture unique perspective, this paper tries to find some method to build the real estate enterprise's core competitiveness, based on enterprises'organizational culture.Finally, in combination with the practical situation of our country real estate development enterprise culture, our country real estate enterprise culture belongs to type of working hard to enjoying, belongs to the strong corporate culture, through studying the core competitiveness of Pulte, Vanke, Vanda, Evergrande,etc. famous real estate enterprise, and starting from the main content of enterprise culture summed up based on the enterprise core competitive power of enterprise culture to shape some of the methods. |
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