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A Study On Construction And Cultivation Of The Real Estate Corporation's Core Competence In Anhui Province

Posted on:2009-12-04Degree:MasterType:Thesis
Country:ChinaCandidate:L X ZhuFull Text:PDF
GTID:2189360272461721Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
In a competitive environment, some corporations do powerfully, the others do not have the chance of success. It is because that those powerful corporations have unique core competence which can create sustainable competitive advantages and maintain long-term initiative in the competition for corporations. At the same time, it can enhance the competence not only on a certain position or a certain products, but also on the competitiveness of corporations in all aspects and a series of the competitiveness of their products.In recent years, the real estate industry has made considerable progress at the industry itself and market development, gradually becoming the hot spots for China's economic development. However, behind its rapid development, there are many problems such as lack credibility,extensive management,lack of social responsibility and so on which cause serious homogenization of real estate products,unreasonable on product structure,market sluggish so that many corporations operate difficultly. Furthermore, with the cross-regional operation of real estate corporations, the market of Anhui Province has a large of real estate developers that come from other province. Cultivation and enhancing core competence is one of effective measures that Anhui real estate corporations would like to gain a competitive initiative and sustainable competitive advantages in the fierce competition of the market. Only cultivating its own unique core competence that contribute to the continued growth and development of corporations eventually, Anhui real estate corporations have confidence and determination to contend with the corporations that come from other province and to strive for their own market space in the domestic market, so as to expand its market share continuously.The article includes: research status summary of core competence,analysis,location and cultivation of the real estate corporation's core competence. The cultivation of the core competence will be divided into three stages of location,create and expand in the article. The location of the core competence is creating core competency index system which bases on the analysis of core competence's essential factors; The creation of it is cultivating the core competence. Author taking Anhui real estate corporations as object of study, investigates to 20 professionals, bases on core competence essential factors which proposed based on the literature search , creates core competency index system unifying real estate corporations own characteristics, and evaluating them basing on survey results to gain the index weight, eventually obtains the cultivation way of core competency in Anhui real estate corporations.This essay uses related subject knowledge such as economics,management and so on, and research by questionnaire survey method to study the core competency in Anhui real estate corporations systematically. The key research of the essay is creating core competency index system which bases on the analysis of core competence's essential factors, and gain the index weight, eventually determine which core competency factors need the primordial consideration to obtain the cultivation way of core competency. As to the real estate corporations in Anhui Province, author proposed that develops two ways from the exterior gain and the interior development to carry on the cultivation to its core competency. And the exterior gain mainly adopts the strategic alliance.
Keywords/Search Tags:real estate corporations, core competence, index system
PDF Full Text Request
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