Research On Strategy For AISINO A6 Software Of Areospace Information Company

In modern society, software companies face the increasingly fierce competition in the management, vendors must adopt new marketing strategies to match with the new market demand. Software vendors should integrate financial, business, tax factors together.After finding the new market demand, as the undertaker of national "Golden Tax Project", Aerospace Information Company launched the first domestic Internet enterprise management software AISINO A6 which integrates of financial, business and tax. The unique tax interface of AISINO A6 can allow enterprises to share the fiscal data, improve tax efficiency. At the same time, it integrates three core functions of tax online authentication, electronic filing and invoice; establish good internal finance and taxation integration process for enterprises. Meantime, the unique B/S architecture of AISINO A6 software can help enterprises to easily implement remote management and remote office; it is also the first attempt of the space information in finance and taxation coordination field.This topic research purpose is through PEST analysis, SWOT, STP strategy and marketing 4 p marketing theory related to the research, the present situation of aerospace information co., LTD., and some external environment factors, analysis of aerospace information co., LTD AISINO A6 enterprise management software market environment and opportunities, thus make AISINO A6 marketing strategy of enterprise management software. Through analyzing a large amount of related information science, and combining the AISINO A6 software development present situation, formulate suited to AISINO A6 software marketing strategy, and put forward protection measures on the implementation of marketing strategies.