The Design Of CSCL Co.(Dalian)Performance Appraisal System For Sales Of Domestic Trade

With the pace of globalization, the speed of the development of the container transport in China is amazing, especially for the market of domestic trade container transport-the lower entrance barrier, the increase of SMEs, and the strong competition of the market. While since the outbreak of the financial crisis in 2008, the economy of both domestic and overseas market turned down dramatically. The industry of typical and seasonal container transport was impacted hugely respectively. As the depressed of market situation, the bankruptcy of container transport within the industry was appeared successively. Along with the random state of market competition, enterprise was bore huge impression for development. As the leading enterprise of the Northeast of container transport for CSCL Co., it must exploit the advantages, as well as change the marketing mode to keep hold of the leading ship.The writer stands under the background of the whole economic situation and the industry status of CSCL Co. It proceeded from the reality of CSCL Co. (Dalian) and analyzed the malpractice of the previous business model by introducing the new model of plate marketing. Based on the new marketing model, it analyzed the weakness of incentive and traction property of the performance appraisal system of the existing sales, the uncertainty of indicators of the performance and content of appraisal, and the shortage of applicability. Based on the theory of 360-degree assessment, KPI model, and behavior anchor, it strongly assessed on the aspect of information collection, contribution of container quantity, quality of service, professional proficiency, professional quality and design assessment index. Meanwhile, it reached and expounded on the assessment of organization, cycle setting, information collection, flow scheme, result feedback and application.Through the modification of the performance appraisal for sales, CSCL Co. (Dalian) releases the enthusiasm of sales from domestic market effectively. It also presented the incentive and tractive function for the performance appraisal while working, which pointed the direction of striving and benchmark for sales. The new opinion of the performance appraisal put forward from this report is also valuable to other port enterprises within CSCL Co...