The Research On Network Marketing Strategy Of Unicom Vsens Telecommunications Co.,Liao Ning Branch

Woego marketing network platform for Unicom Vsens Telecommunications CO.,Liao Ning Branch is a new marketing mode, transforming from traditional channels to the Internet marketing company main means. Unicom Vsens Telecommunications CO.,Liao Ning Branch for the domestic one of four the generation of mobile phones, operating mobile communication terminal products, etc. Along with the age of the Internet high-speed development, the advent of the era of 4 g and the rise of the Internet phone, mobile phone industry competition is increasingly fierce. The traditional marketing model face unprecedented challenges.In order to adapt to the Internet economy, Unicom Vsens Telecommunications CO.,Liao Ning Branch in 2014 decided to join the Woego online trading platform, through the Internet marketing method to provide mobile communications terminal products. In this paper, through the analysis of the mobile phone industry, developing company in the marketing strategy of Woego network platform, to guide the company to develop new business marketing work smoothly. First of all, the object of study on internal and external environmental analysis, including macro environment, competitors and enterprise itself the ability aspects such as environment analysis, identify the opportunities and challenges facing enterprises at present. Then analyzed the mobile phone market demand and competition situation, looking for the company in the advantages and disadvantages of network platform for competition. And for Unicom Vsens Telecommunications CO.,Liao Ning Branch target customer market segmentation and market positioning, marketing strategy, including product, price, promotion, service strategy. Finally, in view of the current management situation, proposed reshaping enterprise culture, management process improvement, strengthen communication with the platform, the cultivation of the talent with incentive and a series of safeguard measures, to ensure that the marketing strategy smoothly.Through to the Vsens Telecommunications CO.,Liao Ning branch in Woego marketing strategy research in network platform, can help the company successful transition from traditional marketing channels to the Internet marketing. For Vsens Telecommunications CO.,Liao Ning Branch have the advantage in the competition in the mobile phone market position to provide practical and effective method. Through this article research, to increase sales, enhance their visibility in the platform, improving customer loyalty, to maintain company lead, as well as other companies to join Woego network platform to provide the reference.