Research On The International Market Entrance Mode Selection Of China's Enterprises

Chinese enterprises transnational business have experienced 30 years' exploration and development,along with the deepening of openness,the ability and opportunity for China to participate in the international division of our business growing are enlarged,cross-border operations,the enthusiasm of overseas investment are also increased,which aroused the beginning of China's multinational enterprise. Multinational companies have increasingly become the subject of international economic activity,the internationalization of Chinese enterprises have became an inevitable requirement of the development of our own multinationals with Chinese characteristics. How Chinese enterprises choose the entry mode to enter the international market? What are the impact factors? After 30 years of reform and opening up,how Chinese enterprises enter foreign markets? What Chinese enterprises in the international business will experience? These issues have important theoretical and practical significance,so analyze the current situation and problems of China's multinational development is very important.This paper lists an overview of five basic theoretical research to entry international marketit also combines with China's foreign investment enterprises,the status of cross-border mergers and acquisitions,the scale of China's multinational enterprises and the analysis of typical case complemented exploration of China's multinational enterprises enter selection mode. Finally put forward suggestions to promote the country's multinational enterprises.Firstly, this paper explains the meaning of multinational operations, the classification and comparison of the entry models. And then the paper introduced an overview of the theory of international market entry mode selection,which includes five basic theories of international market entry mode. These theories provide a theoretical basis analysis. Through exports and foreign investment data analysis,we can understand the status of cross-border operations at this stage and the amount of foreign investment continued to grow rapidly,the area of cross-border operations is further expanded the industrial structure of foreign investment is optimized,cross-border mergers and acquisitions are increased and diversified. Then the paper analyzes the factors affecting China's multinational enterprises enter the mode,from the point of countries,industries,companies,products. It also describes the methods determined the selection. At last this paper sums up the development trend of multinational enterprises to enter the mode selection and the unique history of our multinational operations. Base on the collection and collation of large amounts of data and examples, the paper put a proposal on the promotion of China's multinational operations,from the government level and corporate level perspective,and combined with China's reality, puts forward constructive suggestions from the talent,technology,service and development trends.