A Study On Foreign Market Entry Mode Of Agricultural Firms In Yunnan Province

Because of the high quality and cheap price, agricultural products of Yunnan Province has been well received by domestic and foreign merchants, and has become the second largest category of exports of Yunnan Province. According to Kunming Customs statistics, the "Eleventh Five-Year" period, agricultural products exports totally 2.96 million tons, earning＄4.3 billion, compared with "15", respectively increased by 77% and 130%. The former three quarters of 2011, agricultural products exports totally 570,000 tons, earning＄1.22 billion, compared with the previous year, respectively increased by 14.2% and 28.9%. On the export of agricultural products among the western provinces, Yunnan has been the first in the ten consecutive years. In the traditional categories of varieties of agricultural exports, tobacco, mushrooms, vegetables, essential oils, coffee, tea, etc. are special agricultural products in Yunnan strong resources, accounted for most of the export share for many years. In July 2009, after Hu Jintao visit Yunnan, he proposed that build Yunnan into an important bridgehead of China open to the Southwest. In 2011, the State Council issued the "State Council on support for Yunnan Province to speed up the construction of an important bridgehead which used to the opening of China to the Southwest", this opinion gives international development opportunities to large agricultural enterprises in Yunnan Province.In this study, with agricultural enterprises in Yunnan Province as object, and the selection of enterprise into international market and the selection of market entry mode as the core problem, sort out mainstream theory about international market selection and market entry mode selection in the field of international business, analysis the characteristics of choice behavior of Yunnan Province agricultural enterprises enter international markets, propose the major impacts of enterprises enter international markets, built gravity model of trade which suits choice of international markets in Yunnan enterprises enter international markets, and according to Dunning's theory of international production Compromise, with export-oriented enterprises as the main market entry way of agricultural products in Yunnan Province, built election model on the choice of the international market of agricultural products in Yunnan Province. Specific research as follows:(1) analysis the environment of agricultural industry from the scale of China's agricultural trade, market structure and market characteristics and other aspects, compare agricultural products import and export trade characteristics in China's eastern, central and western regions. And accordingly set scale, methods and location, and the strengths and weaknesses, opportunities and challenges agricultural enterprises facing;(2) learn the basic general theory of international market selection, combined with features of location choice and integration into the system theory and the theory of enterprise resource capacity of agricultural enterprises to enter international markets in Yunnan Province, design a unique evaluation framework and the international market appeal index system of agricultural enterprises to enter international markets agricultural industry, build a flow model on export trade of agricultural products in Yunnan Province, comparative analysis a mixed regression model, fixed effects model and random effects variable intercept variable intercept model results.(3) learn from Dunning's theory of international production eclectic, with export-oriented enterprises as the main market entry way of agricultural products in Yunnan Province, propose the affect factors of affecting the choice of agricultural enterprises enter international market, as a basis, build bias model of agricultural enterprises to enter international markets in Yunnan Province.(4) According to earlier research, from the relevant departments to support the integration of leading business development, increase financial support of international market access, actively carry out direct investment, technical barriers to agricultural exports, improve the scientific and technological innovation system, establish and improve agricultural quality and safety system, build international markets information platform and so on, to promote the policy for agricultural enterprises in Yunnan Province enter the international market.