Study On Governance Mode Of Tourism Area

The fi rst ch apter is exordium, main ly introduces the research back ground and significan ce of Wuzhen tourism zone governance mode. Th e number of tourism area, as one of the co re factors of Tourism, is on the rise wit h the rapid d evelopment of tourist i nd ustry i n o ur cou ntry sin ce 1 990 s. The A-gr a d e tourist districts have reached mo re t han 6,000 by 2013, 175 National 5A touri st attractions inclu ded. Meanwhile, under the comb ined effects of tourist at tractio n factors l ike scale, nature, development p eri od, operatin g condi tions, practical p roblems such as l arge quantities, low quality, easy con stru ctio n an d g overnance difficulties, et c. As a leading domestic touri sm area, Wuzhen still faces the contradiction b etween firs t-class scenic spot and th ree fl ow to wnship,short age o f uncontrol lable phased environmental capacity and low commu nity p art icip atio n, which influ en ced sustainable develop ment of the s cenic spo t. It woul d have a strong typical an d demon strated meaning to research tou ri sm zo ne g overnance mode by a case stu dy o f Wuzhen. The seco nd ch apter introduces theory fo und atio n consisted of g overnance and stakeholder theory,analyzes the features and defects of two main tou ri sm zon e governan ce mode which are market allocation governance mode and government allocation g overnance mod e, proposes that any ent erprise's development needs the involvemen t of stakeho lders and the ent erprise sho uld pursuit t he overall interests o f stakehol der instead of some subjects' interests. Th e thi rd chapter compares t ou rism zone governan ce mo des home and abroad, emp has izes o n four domes tic mo de like government an d enterprise cooperation governance mo de, listed compan y governance mod e, g overnment-dominated g overnance mo de and state-owned comp any governance mo de as well as national parkg overnance mode represented by USA and Japan. The fourth chapter is about Wuzhen tourism zone governance mode, mai nly makes comp rehensiv e an alys is o f developmen t course and management status, combined with p resen t g overnance sub jects and ownership and management right, according to the stakeho lder analysi s from government, market and s ociety l evel, generalizes Wuzhen t ourism zone governan ce mode and operatin g mechanism. The fi ft h chapter i s about the existing p roblems in Wu zhen tou ri sm zone governance mo de, which contains three aspects of imp erfect interest s allocation mechani sm caused b y u nequ al stat us of g overnance sub jects, unbalance developmen t of inside and outs ide scenic area caused by l imited government-domin ated ro le and u nremark able comprehensive effects caused b y mass ified t ravel market. The sixth chapter proposes optimizin g countermeasures, which a re imp roving interest d istribu tion mechanism, enhancing g overnment b alance role, harmonizing scenic s po t internal and ex ternal relations, improving the Wu zhen Senic Zo ne and strengthening s ocial organi zations construction, so as t o explo re t he h armon ious multi-relationship amo ng th e scenic s pot, commun ity, government and market, as well as providing some references to other domestic scen ic spot s.