Research On Development Strategy For Hunan Ruihe Digital Technology Co., Ltd.

China's digital technological industry now enters into a rapid developing period as the global digital industry transferring its center to China at a high rate of speed.This new kind of change in the market and the development of market differentiation direction bring a lot of development opportunities to many emerging companies. As a private small and medium-sized technological innovation-oriented enterprise, Hunan Ruihe Digital Technology Co., Ltd. has achieved rapid development in recent years.This Paper analyzes and studies the development strategy of Hunan Ruihe Digital Technology Co., Ltd., expecting to provide some useful ideas for the future development of Hunan Ruihe Digital Technology Co., Ltd. through referring to experiences of advanced companies.Firstly, this Paper conclusively describes the related management theory,introduces the background and meaning of the study on development strategy of Hunan Ruihe Digital Technology Co., Ltd. Then, the author analyzes the macro-environment of the development of Hunan Ruihe Digital Technology Co., Ltd.by applying PEST analytical method, and analyzes industrial competition situation by applying the Five-force Model; the author also analyzes the company's internal conditions from aspects such as the company's internal resources and core competence. Based on the detail study of the company's actual situation, the author finds out the opportunities, challenges, advantages and disadvantages faced by the company by using SWOT method. In accordance with the result of the strategic analysis, the author defines the company's strategic target and strategic direction,develops related strategic development programs and ultimately selects the expansionary development strategy as the general development strategy of the company. Through analyzing the difficulties that may encountered by the company during the implementation of the development strategy, the author presents key and difficult points of the company's development strategy, and put forward specific measures to guarantee the successful implementation of the company's development strategy from aspects such as financial management, human recourse management and enterprise culture.According to the study in this Paper, carrying out overall strategy positioning design and implementation planning is beneficial for the growth and stabledevelopment of Hunan Ruihe Digital Technology Co., Ltd. Meanwhile, this study is also of certain reference value for other enterprises in this industry.