Marketing Strategy Of The Government To Enhance The City’s Soft Power

After China joined the WTO, following with more closely with the world’s connection. Every coin has two sides, as more and more opportunities coming along, which brings the international competitions, and in major cities of the country, it began increasingly fierce regions competition. Faced with the competitions from all the ways, the government through marketing to advertise and promote the competitiveness of the city. In nowadays, the evolution of society, not just rely on the general urban competitiveness, but also more to rely on government marketing, and marketing capability is the key for city government to compete in the major city competitions. The government needs to learn and improve sales by improving the government’s own public service capacity. More efficient for effective urban management capacity needs raising the city’s soft power and vigorously promotion. Updating urban development speed and altitude, thus make the city more competitive.By studying the patterns and execution path of government marketing to resolve how to improve the city’s marketing by enhance soft power of the city. The CI system made reference to the enterprise system, through ideas, behaviors and visual recognition to reconstruct the three aspects of government marketing concept. By building a network platform for the government to develop E-Government, the development of government management with a new marketing platform will be invented. Finally, the service-oriented government should analyze the files, from a normative government action to change government functions and strengthen government execution, build a competitive and people-trust in government.In this paper, I use the literature analysis, case analysis, system analysis method analyzes the importance of government marketing, and fully proven its value and function of learning theory on the basis of government marketing. I attempt to study the government theory and marketing strategy to recognize of government marketing, put forward our views and find a core cultural brand of a city, through the government to maximize its effectiveness, so as to improve the city’s soft power, based on the developing of urban culture and improving the overall competitiveness of the city.Through the analysis of Chengdu culture brand, discusses the role of government in which the marketing and misunderstanding in practice and come up with strategies and methods, the concept of a marketing system for China’s government, and recommended the establishment of a service-oriented government, with its own characteristics of the service-oriented government in China’s development, and finally concluded and summarized to make a progress.