Research On Improvement Of Sales Channels Strategy About Happigo Ltd

TV shopping channel as a new modern retail model is the corner point of traditional TV shopping patterns, but also a combination of modern media and retail new retail formats, is the television media from a simple upgrade for advertising information media huge industrial chain in an important part. One product of TV shopping as a television competition in the industry, it is released to a wide audience through television media programs commodity information, and the corresponding hotlines to sell products. Charge only vendor program production costs, logistics costs, relying on marketing to get into profit. Meanwhile, due to online shopping and mobile shopping is developed, TV shopping facing increasing competition accumulated, how expand their channels, television shopping marketing strategy for rese arch has its necessity. Many domestic experts have recognized the importance of the development of TV shopping on television, and television shopping conducted in-depth research, but their research is the macro, and mainly research on business model and ma rketing strategy, focusing on sales there are a lot of research on space research channels.In this paper, Happigo Co. as the research object, using the basic model and channel management theory analysis methods, the company aims to research and develop sales channel improvement strategies. First, this paper analyzes the research background, significance, theoretical foundation status and study abroad. Then, this paper analyzes the basic conditions and environmental factors Happigo, including PEST analysis and SWOT analysis, in order to affect the elements of the environment clear channel selection company, but also a description of the current Happigo Situation analysis of marketing channel-related issues currently exist. Then, the paper Happigo sales channel improvement principles, basic goals, ideas and patterns also elaborated on improvement strategies related content. Finally, identify the specific implementation Happigo. business optimization solutions, including implementation plan, the implementation of safeguards implementation and expected results.Through this research, hope that we can have a clear understanding of the development direction and competition pattern of the whole industry, and put forward the constructive, operational and practical guidance for the future development strategy and the work of various departments.