Bancassurance Sales Channels Innovation Of Hunan Branch Of CCB

China Construction Bank Corporation, as the earliest restructuring and listed state-owned commercial bank, has paid great attention to financial innovation while doing a good job in traditional banking. With the culture of“People as the foundation, Morality as the principle, Harmonious as the pursuit”, Hunan branch of China Construction Bank Limited continued its prudent operation strategy, stepped up transformation of the development mode, promoted its intermediate business income and product restructuring. Also, it attached great importance to customer relationship maintenance and the layout of Group strategy. During these past ten years, CCB has achieved great development in bancassurance business. It became more and more strategic and awarded the third place of the intermediate business income in CCB of Hunan. However, the limited nature of bank outlets, the huge volume of business transaction, the style of leadership of various branches, as well as off-site such as a passive marketing issues had particularly become the bottleneck of Bancassurance business, and even seriously affect the scientific and constant development of bancassurance business in CCB .This paper shed lights on the perspective of the innovation of bancassurance sales channels in CCB of Hunan. It hoped to establish a new sales channel to get rid of the drawbacks of one-sided networks, and make firm competitive advantage for bancassurance business of CCB of Hunan in the same industry.In this paper, we emphasized to research these following aspects: In the first part of this paper, it briefly described the research background and significance, the research methodology, as well as innovation and inadequate of this thesis. Then, the basic theory and related concepts of bancassurance were discussed. In the second part of this paper, we manily discussed the status quo, existing problems of bancassurance with the institutional economic methods. The third part is to discuss the factors of sales channel of bancassurance, and revealed the reason of why to choose consultative sales. In the last part of this paper, it made some useful policy recommendations on how to solve these problems as discussed before, and how to make the right choice for CCB bancassurance sales. It was recommended that Hunan branch of China Construction Bank should change the current single-network sales channels, develop an implementation strategy step by step to build the core competitiveness of bancassurance of CCB. First, we should start the innovation with the organizational structure, team construction, team management, team training, standard of conducts. Then, we should build multi-channel, multi-level, multi-mode sales channels to eliminate those existing drawbacks of single-network sales.