Study On The Affect Of Web Color Scheme And User Behavior

Internet users spend most of their time reading and using web pages.With the frequent and aesthetic use of web pages,the content and appearance of web pages are designed and interacted more and more with each other demand.Web page color matching is an important part of web design,color experiments show that people observe the object,the first cause visual response is the color of the object.How does color affect users? How does it affect the web user's behavior? Finding answers to these questions helps web designers better web pages to meet the needs of their users.Therefore,it is of great significance to explore how web color schemes affect user behavior.This article through the web automatic color scheme to conduct in-depth study of user behavior.Through the study and research of computer-based color information description,web page color-related theory and norms,graphics and image processing and user research technology and theory,draw lessons from the traditional design tools and user research cases,this paper presents an automatic reference based on the reference Palette for web pages re-color scheme,and through a series of user surveys to analyze and explore the web color scheme on the user's behavior.The program mainly includes the Palette selection,based on the Palette for page re-color and image recolor of three parts.In the design of web automatic color scheme,a color matching framework for automation is put forward,taking full account of the coordination and usability of color matching in webpage design and the color matching principle of webpage design,a method of extracting Palette based on designer's image works is put forward.With the existing image processing tools used in the existing color processing technology used to achieve the page color automation.In addition,based on the large number of online shopping users and the large number of interactive features used by the users,a shopping website is chosen as an example,and a variety of web color matching schemes are provided for user study.User surveys use a variety of reference Palette palettes to auto-configure webpages individually,resulting in nine candidate color schemes web pages that are designed with webpage color options as options for a survey.Special subjects were introduced into the questionnaire: people with hearing impairment.Subsequently more than 400 subjects,including hearing-impaired and deaf users were grouped questionnaires.The preliminary experimental results show that the color scheme has a statistically significant impact on the user preferences,and the significance has no significant correlation with age and shopping frequency,but is greatly influenced by the user's gender and hearing.