A Study On The Sustainable Development Strategy Of Live Streaming In The View Of Consumer Society

At the beginning of the 20 th century,after the industrial revolution in the capitalist countries,the traditional hand workshops were replaced by modern machine production,productivity was qualitatively improved,the material world was unprecedentedly rich,Western developed countries had entered the consumer society,and some experts and scholars began to study this phenomenon,hoping to break through the "production society" of Marxism and reach a new level of research.After the reform and opening up,China's social economy has flourished.Baudrillard is a master of research on consumer society.The main research theory used in this paper is Baudrillard's consumer society.The origin of live streaming originated from online games,but with the development of the era,since 2015,live streaming has begun to show a momentum of blowout-type development,which has also attracted the attention of many experts.This makes it more meaningful to study live streaming in a large environment such as the consumer society.This article is divided into five parts.First,introduce the background and significance of this topic in the introduction,analyze the research status of Baudrillard's consumer society at home and abroad,in addition to the contents and methods of this study and the Innovation.The second chapter enters the text,focusing on consumer society and live streaming.The consumer society mainly introduces its origin and content.The second part focuses on the live streaming,analyzes the development of the live streaming the part analyzes the characteristics of live streaming,and the third part introduces the consumer society.Relationship with live streaming.The third chapter centers on the live webcast in consumer society and is divided into two parts.The first part introduces the mechanism of generating live streaming,and the second part introduces the current situation of live streaming.The fourth chapter of this article analyzes the problems of live streaming in consumer society,including the content is vulgar,homogeneity is serious,and the development of non-healthy consumption patterns is promoted.The fifth chapter provides suggestions for the sustainable and healthy development of live streaming,including the strengthening of supervision by the state and the platform,the improvement of corresponding laws and regulations,and the persistence of content as a series of methods.