Research On The Current Situation Of Network Sports Platform Communication In China

In recent years,the popularity of mobile Internet technology,such as 4G and smart phone,has provided strong support for the communication technology of network sports platform,and the popularity of social networking has provided a new mode for the communication of network sports platform.Network sports platform has become the main channel for the communication of sports,become an indispensable part of people's daily sports activities.Therefore,it is necessary to conduct an in-depth analysis based on the current network communication environment,so as to more accurately grasp the current situation of the network sports platform communication in our country and play a certain reference role in enhancing the communication effect of the network sports platform in our country.This article mainly uses the literature data method,content analysis method,the mathematical statistics method,the logic analysis method,the interview method,analyzes the current situation of the network sports platform communication in our country.The research focuses on the selection of a representative of the 10 network sports platform for the study sample.Collecting the Baidu weight,PR value,daily average IP and daily average PV data of10 network sports platforms as the communication effect index.According to the related elements of communication,the possible factors that affect the communication effect are the categories of communication content,the daily average of violent words on the home page,the time of loading and the number of social network opening.Results:(1)The content of the network sports platform has a positive correlation with its Baidu weight,PR value,daily average PV,daily average IP;(2)The daily average of violent words on the home page and Baidu weights,PR value,daily average IP and daily average PV have significant positive correlations;(3)There is a negative correlation between the time of loading and Baidu weights,PR value;(4)The number of social networks is positively related to Baidu weights and PR value.Research conclusions: The communication effect of network sports platform will be affected by the types and nature of sports contents,the opening of social networks and the response time of audience requests.Therefore,in the process of network sports platform communication,more attention should be paid to the platform communication content and the richness of communication channels,the improvement of media professionalism and the improvement and innovation of Internet technologies.Research recommendations: First of all,to improve the network sports platform content.Second,through the improvement of network communication laws and regulations to reduce the phenomenon of violence,to create a good environment for sports communication.Third,the network sports platform should continue to broaden the channels of communication,pay attention to the construction of social networks.Finally,the network sports platform should improve network technology,build "Internet + sports" platform.