The Design And Implementation Of Advertising System For Intelligent Terminal

With the popularization of Internet and the development of intelligent terminal technology,the channels of advertising are gradually increasing,including traditional TV,radio and newspaper,and the emerging Internet and intelligent terminal.Advertising forms are becoming diverse,such as social network ads,multimedia ads,smart terminal ads,etc.Chinese advertising classification is becoming more and more important for advertising analysis and delivery.The work done in this paper is as follows:first,according to the characteristics of Chinese advertising texts,a Chinese advertising classification method based on SVM is designed;second,design and implement an advertising system for intelligent terminals.The Chinese advertisement classification method first preprocesses the sample data with Chinese word segmentation,stop words and low-frequency word filtering,and then calculates the feature weights,expands vector space model using a Bayesian network,and finally uses SVM to classify Chinese advertisements.The experiment data is used to illustrate the selection process of parameters in each step and analyze the classification results.In order to further apply the process to practice,this paper designs and implements a more comprehensive advertising system for intelligent terminal,which can improve the shortcomings of traditional advertising system,such as high price,lack of interaction and difficulty in monitoring.The advertising system for intelligent terminal is based on the terminal technology,and combined with multimedia processing,Chinese advertising analysis,Wi-Fi human flow detection and other technologies.The system is divided into four parts of delivery subsystem,management subsystem,display subsystem and analysis subsystem,which provides users with a series of functions,such as intelligent terminal management,target selection,order review and advertisement display.In order to accurately monitor the advertising effect,the system realizes the statistics and analysis of key indicators,such as human traffic,revenue,advertisement play and user interaction.Finally,the advertising system reaches the goals of intelligent and efficient advertising,comprehensive coverage of consumption scenarios,flexible target selection and visual data monitoring.The system function and performance test verify that the advertising system achieves the desired goal.