Analysis Of The Production And Communication Strategies Of "Wechat With The Fragrance Of The Soul"

WeChat since August 2012 officially launched the public platform,relying on WeChat's technical support,can realize the statistical analysis of the data,the operator can easily see the amount of reading WeChat and forwarding volume,so you can easily complete the audience analysis and user positioning.The WeChat public platform by enterprises and individuals(including celebrities,ordinary people welcome,its contents)also covers cultural entertainment,sports science and technology,social news,personal articles and other aspects.According to the Tencent official data,as of 2015 at the end of March,WeChat public number has more than eighty million,while WeChat users also have nearly 80%people to pay attention to the public.WeChat WeChat,let the public WeChat has become a fertile ground for media development.Since the media prosperity subverts the traditional-discourse right in themass media?and social elite hands,the audience has not only receive information of power,also get the information production power.With the media since the application software becomes hot,more and more traditional media people and celebrities,business units,institutions began to offer personal WeChat public platform account,the building of their own discourse positions,since the implementation of the information high speed communication and the audience quickly received the information of the simple target.2016,gradually increasing the number of public original WeChat popularity,people rely on the news function is more and more strong.Since the media integration of capital,and constantly improve their own the professional,since the media depend on the platform more,gradually into the vertical industry chain,the formation of the independent brand.WeChat is also the public No.In the construction of mature profit model,its content gradually show out from the media,from the business,since the unique advantages of brand"Soul scented woman" WeChat public,was founded in July 14,2014,early two female writer and creator of the traditional media identity,the fans have reached about 1200000.In the early release of the daily statistics and the number of articles and content style,topic source roughly analysis found,"soul aroma woman" WeChat public number has its own unique content "Crowdsourcing" mode of production,personality communication,brand community construction strategy,innovative profit model,which is to promote the development of the deep strength.2015 thriving "soul fragrant woman" Wu Xiaobo "enjoy the new lion" the 300 million media fund financing,the same year and gujinggong alcohol partnership,WeChat became the person class public number top.The "soul aroma woman" WeChat As the research object of the author's thesis,the public number is to do content analysis and content production,brand building,communication strategy research...