Study On The Publishing Of Paper-screen Fusion Based On QR Code Technology

In order to analyze the advantages of the paper-screen fusion publishing based on QR codes technology effectively,so as to improve its deficiencies in the line of book publishing,digital transformation of the publishing house,and the popularization of nationwide reading.This article starts from the background of paper-screen fusion publishing,through interdisciplinary and data analysis it analyzes and studies the policy,economy,technology,social environment,market status of paper-screen publishing,as well as the function of the QR code in books and the analysis and research on coverage effect,while pointing out the advantages and positive meaning of the promotion of publishing house transformation.Research shows that the problems exposed by the publishing house are: the dispersal of organization structure;needs to clear the operation mechanism,the sole talent type.The problem of the QR codes are as follow: the style is single,some QR codes have identification barriers,and the function utilization is rather low.In specific to the problems above,the author suggests that the publishing house should respond to the national policy call to solve the problem of internal organization,operation mechanism and personnel training of enterprises with funding.Through establishing the background database,the publishing house can analyze the data of readers' reading habits,consumption habits and demands,then form a special assessment report,in order to guide the marketing of publishing houses and even digital transformation in the end.