Design And Implementation Of Customer Relationship Mining System Based On A Commercial Bank

Customer relationship management system is a kind of aims to improve the new Management system of the Relationship between businesses and their customers,and its implementation in the enterprise marketing,sales,service and technical support areas related to the Customer.The purpose is to through the interaction between management and customers,to make efforts to reduce the sales link,reduce the cost of sales,find new markets and channels,to provide customer value.Bank CRM system mainly provides the management and analysis of the basic information of the customer,the customer credit rating and customer segmentation analysis,differential service,etc.And also provide other services such as call center with the bank,the bank on the net,system interface,etc.And take the customer as the center of the commercial bank customer relationship management(CRM)is one of the hot spot of current research,good customer relationship management can bring huge profits for Banks.Data mining can forecast customer behavior,thus well support people's decisions.The bank customer relationship management system based on data mining is based on B/S mode,use the Software engineering technology,using the objectoriented method,for the design and implementation of the system.Dissertation briefly emphasizes on the system's overall function,the function of each subsystem and the design process are analyzed and introduced,so as to set up the customer relationship management system based on data mining.The system by the customer and business process management,commercial Banks can acquire more effective marketing tool,keep and develop more high quality customer resources,to provide customers with more fast,thoughtful brand service,enhance customer value;reduce the enterprise cost.