Studies And Design Of O2O-based Take-out Delivery Terminals For Chinese Cuisine Enterprises

With the intensive development of the Internet,various industries are becoming more closely related to it,especially for the catering industry.The uniqueness of O2 O tendency of cantering industry becomes more obvious.It's different from the other industries is that O2 O mode of catering industry is not a simple integration of online business and offline business.It has quite a lot of requirements on the logistics and distribution system.As a result,a series of problems come into being which are connected with distribution safety,effectiveness and the other customer experiences.With the fierce competitiveness of O2 O catering industry,our national traditional time-honored enterprises of Chinese cuisine have suffered a certain degree of compact.The corporations represent the catering culture tradition of a region in our country and have developed for hundreds of years.However,owing to the outdated controlling consciousness for the new market and the overall layout,they are confronted with a bottleneck for the development under the background of the competitiveness in the new market.It has become a vital important topic to maintain the vigor of time-honored corporations for providing a brand-new catering experience for customers by virtue of the combination of traditional characteristics and new mobile Internet and logistics distribution technology.This paper carries out a case study involving “Laobian Dumplings” in Shenyang.First,it presents an overview of the ongoing development of the O2 O restaurant market and prestigious Chinese cuisine enterprises.Second,it analyzes the existing problems with development.In the conclusion,it constructs a new take-out delivery vehicles and delivery App for “Laobian Dumplings”,which are expected to address these problems while taking the traditional characteristics of the enterprise into account.Quality and taste are essential to food delivery.Through an integrated design of the mobile App of “Laobian Dumpling”,the take-out delivery vehicles and the drivers' interface,this paper offers a complete procedure for the delivery of Laobian's featured steamed dumplings,ensuring that users can enjoy authentic Laobian steamed dumplings without going out and guaranteeing an experience comparable to or even surpasses that in an off-line restaurant in the whole dinning process from mobile order placement to receipt of meal.By combining traditional features with new Internet-based technology,the design not only improves customer experience but also provides a new way for a prestigious brand to retain its vitality.