Research On User Personality Traits-based Information Contribution Behaviour Model And Visualization

With the rapid development of social network sites,individual behaviors are gradually fusing in virtual community and real life,which also influence each other.In recent years,the studies of users and behaviors are of great concern in social network sites,the users of which are both social network site(SNS)information acquirers and contributors.The specific information behaviors are increasingly important,especially analyzing users’ specific behavior features by network psychology.Therefore,this study mainly analyzes the influence factors of SNS users’ information contribution behavior,through users’ attributes and personality traits,respectively.On the basic of previous academic research,the paper takes into full account network trust,which is included in the study of user attributes,personality traits and information contribution behavior.Through exploring the relevant relationships,the author has the visual design with the result.The these takes Sina Weibo with the largest number and higher activity of users as the research platform,and focuses on the users of Sina Weibo,through online surveys and user online behavior data collection obtaining sample data.The questionnaire contains the big five factors of personality(extraversion,neuroticism,agreeableness,openness to experience,conscientiousness),online trust(perceived information quality,Perceived Security and Perceived privacy,Status-seeking,Perceived compatibility)and user basic information.Online behavior data collection divides into the data of self-presentation and post,comment and share data.The paper mainly studies the correlation between Weibo user personality traits and information contribution behavior,starting with three questions.The first is personality traits’ influence on network trust.Next is network trust on information contribution behavior and the last is personality traits’ impacts on information contribution behavior.From the point of user attribute,female users have higher network trust,but male users tend to much more SNS information contribution behavior.Moreover,with the increase of user ages,they have high negative relation between network trust and information contribution behavior.From the view of personality traits,users with different traits do not the same in network trust and information contribution behavior.After obtaining the correlation of research objects,the paper has the visual design iconically and visually,and analyze and assess the effect.The study is conductive to improving the rules of SNS users’ information contribution behavior.