The Semiology Criticism And Metaphor Of Chinese TV Program Host

Broadcasting and hosting criticism is a subset system of medical criticism,related with it but still remain its own criticism idea.Only in phenomenology,brodcasting and hosting criticism includes a trend of non-ration criticism and trend of ration criticism.A trend of non-ration criticism shows obviously popularity and folk just from its literal meaning,such as oral teaching that inspires true understanding and the comments put online and social media tools involving comments on business newspaper,magazines and introduced words between people.However,a trend of ration criticism aims to make comments from professional prospective,mainly pointing out the experts and professors in the professional brodcast realm to express critical views about state of reality and scientific principle or law from different acdemical sights.This is like the famous saying of Aristotle——Theory is used for annotation of the sky.The real fundamental theory study has to keep distance with trade union inevitably in order to maintain purity of theory.With Image rhetoric concept growing,program host criticism gains more extensive analysis mental space because of its rich metaphor theory.The average criticism angle of the function,role,qualityand style of program hosts can't fulfill the needs of modern media culture development from thinkable and impressive non-ration theories to thoughts of professional experts.Based on which the study takes metaphor as a breakthrough to put forward trans-subject questions to brodcast hosts through proven theories of structuralism semiology.they not only conduct specific case analysis and macroscopic research and bring cultural art and interpretation to hosts,but try to start a reform and find explanation of brodcast hosts-popular mark from deep culture fundamental principle.In this connection,metaphor system is a bridge between hosts and social thought trend,so that researchers can recognize the relation between host type and way and social thought style under present circumstance.The study focuses on following metaphors beginning with career type of hosts :hosts of Spring Festival Gala—the image rending represent of the same structure of the clan and country.hosts of radio hookup—oral expression of mainstream ideology.hosts of law program—sign of fair and justice.hosts of entertainmentprogram—pleasant mark of postmodern.hosts of interview program—imagination of ideal contact.With the process of Internet+expanding,hosts with established medical nature,constantly break through separation among medias,and spread it in a profound way to all medias.However,there is a strong competition between reduced influence and authority and diverse semiology,based on this,hosts gradually become unclear in metaphor space who can't constitute daily changing media thought trend.