Research And Design Of Life Services Recommendation Based On Parsing Messages Content

With the universal of 3G,4G,wifi and the rapidly development of smart devices such as smart phone,smart watch and tablet computer,mobile service platform growing popularity.In order to help users to get the service they want,many platform provide service recommend functions for mobile device.Functions existing are mainly focus on algorithm optimization,which rarely explore content user really needed.But effective recommendation require to consider user demands,customer information and reasonable method in different environment under the mobile network and varying conditions.The survey about the recommendations reacts that though instant messaging software made SMS slow growth but because of the features of stabilization,easily use and popularization,SMS is also the first choice when it comes to social life service,which is the main way for company to communicate with customers.Current survey about the recommendations exists the problems below.1)The recommend service can not satisfied user demands,which leads to the low conversion.2)The recommend method can not match the user situation.3)The method of combining life service as an independent module with SMS makes the path longer from service information to consuming behavior.4)There is no optimization in information and interactive mode for new apply situation.5)It lacked of evaluation with usability and user experience in the effect of service recommendation which usually evaluated by traditional method about turnover.In order to solve these problems,the research concentrate on user-centered service recommendation design,establish the new recommend method by the concept of user-centered and come up with the four levels to mobile service recommendation which are product strategic level,user data acquisition level,data processing level and evaluation level.Under the guidance of the concept,the research explore the questions above.The activities prove that the mobile service recommendation by SMS analysis is effective.It further explans that user-centered design method can direct mobile service recommendation very well.The innovation points of the research conclude,1)It comes up with the concept of user-centered design method for mobile service recommendation.2)It comes up with the method of service recommendation by SMS analysis,which improves the service utilization rate for companies and user experience.