Generation,Propagation And Mobilization Of Internet Meme

Memetics is a considerable theory to understand contemporary digital culture.Based on the Memetics,the purpose of this essay is to study the generation,propagation of the facial expression package,and to discuss the impact of spreading those Internet memes.Numerous individual imitation activities bring the prosperity of the facial expression package,and make it become representative type of Chinese Internet memes.people's specific imitation behavior is divided into three types:direct reference,the same picture with different text annotations or diversification express about the same emotions,Collage reorganization.There are differences among the above three types in the degree of modification.Strong memes could become the object of most people imitating,and be imitated more frequently.Reference to Shifman's proposed model about the meme,the third part summarized the performance characteristics of strong meme from three dimensions such as form,content and stance.The analysis results show that many people like to spoof public figures by using their image into various funny Internet memes.Screenshots about exaggerated facial expressions and action,as well as Rage Comic always annotated with a variety of network buzzwords.In addition,people tend to imitate those memes with stance of ironic or recreational.Internet meme could create a power of cohesion and reinforcement among netizens when it produces a large number of derivatives by imitation.Through a comprehensive analysis of a series of the online collective actions in which Internet meme played an important role in the last year,the forth part found that the motivation of memes were main embodied in four scenes,including participatory orgy of copycats,psychological superiority pride and identity,ceremonial communication driver and political participation driver.The last chapter explores the memes' potential for construction.Trough the activity such as imitation or transformation,people who hold similar opinions will converge,and gain the opportunity to look for the emotion,belief and strength support.At the same time,participants can express different opinion with meme.However,the tendencies of vulgarization,entertainment and vacuous might prevent the meme from playing a positive impact.