Talk About The World

Under the impact of the new media,traditional media in the challenge and the fusion constantly seek their own survival.The improvement of economic level,develops the audience demands satisfied the desire of the spirit culture.To some extent,the emergence of new media in the public opinion,in the hands of selective enhancement,not as before,the choice of passive and accept information.News is the window of the audience to understand the world so that the survival and development,but also because the news is so important,that itself,there are many rules and features,not easy to be audience understand and accept.Mention of news,for example,many people think of "news broadcast" serious,there is a distance.Many of the current politics news,this aspect can transmit information timely and accurately,but the downside is the lack of communication between the audience and sense,if you grasp the scale of the bad can let the audience is not willing to accept,which affects the transmission of information.So for some it is not necessary to adopt a serious rigorous way of spreading information,whether can use innovative ways to deal with,such as type of talk show,Guan Kou of reality,and so on,so it can make information dissemination way more diversity,communication effect can be enhanced,and radio and TV news commentary is such an attempt to snare the world,for the global news,first a set of messages,then a detailed interpretation of the text,and finally to encourage the audience to join the discussion,flexible in content,form easily humorous,selectively today chat say ground,first is to attract the audience's ears,the second is to attract the audience's discussion,the final purpose is to achieve the most effective propaganda effect.