| The so-called consensus,refers to the different people of the same thing for the formation of the same or the same point of view,emotion.In the real world,the formation of consensus are mostly affected by many external factors,consensus is often expressed as the public by public opinion and the resulting passive emotion.The formation of traditional consensus is precisely because the occurrence of objective conditions of the role of the field,the performance of a "stimulus-response" mode of formation,the public as the main body of social interaction is not fully realized.The emergence of the Internet,to some extent,to subvert the reality of social systems,frameworks,which have the extension,virtual,community and other characteristics,but also to cyberspace itself,became the public initiative to carry out exchanges.In the virtual space,the individual’s self-consciousness is fully awakened,and interpersonal behavior is also more self-interest.To a certain extent,the virtual communication behavior itself makes the purely instrumental rationality gradually replaced by more rational and legitimate communicative rationality.In short,compared to the interests of the real world,the virtual space more attention to the public as an independent individual interests.As a 2016 network hot incident,"Wei Zexi Event" involved involved parties,Wei’s family,"Zhihu" community users,media,and the general public,including all forces.After a series of virtual exchanges,the event gradually shifted from the private sector to the public domain,triggering a lively discussion of onlinec and offline,developed into a public affairs,the whole society formed a "thorough investigation of the parties to clear the network information platform "Network consensus.In this process,each participant starts from his own interests and actively conducts communication,which plays a certain role in promoting the formation of consensus.The network consensus of "Wei Zexi Event" has gone through three stages:group cohesion,consensual expansions and consensus maintaining.In the stage of group cohesion,Wei Zixi mainly took posting and replies in the"Zhiyuan" community,and actively launched foreign exchanges in order to vent their individual negative emotions in real life.The "high-quality users" of the "know-all"community itself and the field characteristics of the "opinion culture" have formed a"public sphere" in virtual space to a certain extent.Knowing the faithful in the daily communication with Wei Zexi itself,also from their own point of view,to interpret the event,in the realization of the psychological isomorphism,and ultimately the formation of the right to life and health-the fundamental interests of the unanimous demand,"Know almost" community users to achieve cohesion.In this connection,to find out "Wei is the West event" has become the "know almost" the majority of users of the virtual interaction motive.The technological erosion of the public sphere by the parties involved forced the faithful to start to change the field of communication.As an important part of the virtual space,the micro-public platform became another choice,and the agreement entered into the expansion phase..Different from the "opinion culture",the reality of the circle of friends has greatly improved the communication effect,and made the agreement gradually spread in the real interpersonal network.And after some of the public platform was deleted posts,as the public and public power is also a representative of the media officially intervened in the meantime,to a certain extent,is for all members of the agenda of the community in public opinion,the parties involved Model has been reversed,and gradually formed the core value system of events.With the convergence of the two field of public opinion,in the fundamental interests of the premise of consistency,the public consensus on the incident gradually reached,the event entered the stage for the maintenance of consensus.Members of the community from the existing consensus results in the virtual space and the real world of the information environment,discourse power,social structure and the formulation of policies to collective practice,unswervingly let the consensus results into practical results,Thus safeguarding the public as a social individual interests.The innovation of this paper lies in:the introduction of communication theory into the analysis of network consensus,and no longer separates the two layers of information and emotion in the interaction,the metaphysical discussion of the public domain or the emotional experience,In addition,this article will also combine the virtual and realistic two fields,aiming at the discourse hegemony of the capital forces,put forward by the network of public opinion of justice and the reality of the media ’s"Public ownership "of the common core value system built up,and to effectively control the capital of the monopoly power of discourse,to achieve online and offline effective communication. |
