The Research Of Personalized Recommendation Service Mode Of Video Website

The rapid development of Internet technology and the rapid spread of the Internet gave birth to a number of new industries,and also changed people's lifestyle and spiritual and cultural needs gradually.As a class of important Internet applications,video sites have become an essential component of Internet users' life and entertainment.With the rapid growth of video users and user demands,massive user data adds a number of difficulties for video sites to provide personalized service quickly and accurately,how to meet the diverse needs of users and provide users with personalized video services has become an important job.Personalized video referral service provides users with their needs and preferences of products real-timely and opportunely,which can meet the individual needs of users,and make the site to improve customer satisfaction,thereby enhancing the market competitiveness.The object of this paper is the personalized recommendation service model of video website.First of all,this paper introduces the relevant theoretical basis of this article,including the concept,development and characteristics of video website,and the concept,content and characteristics of personalized service.Secondly,this paper discusses the existing service model of video website in China,and analyzes the actual situation of its application,and summarizes its characteristics,advantages and disadvantages.In order to analyze the current problems of the personalized recommendation of the video website,this paper analyzes the individual needs of the users from the user's point of view,and discusses the characteristics of the users and the factors which affect the users' needs.The paper summarizes the characteristics of user information needs in the new network environment and video content mode.According to the user's new needs,the paper also makes a proposal to optimize the video site personalized recommendation service model.Finally,this article takes IQIYI as an example,analyzes its personalized recommendation service mode and the effect of application effect,and carries on the horizontal contrast with other excellent video website,and proposes the improvement suggestion for the personalized service recommendation.Personalized service is the direction of the implementation and development of video sites.This article analyzes the video site personalized recommendation of the four models,combined with user needs,proposes suggestions for improvement can be made for the existing model,which has a certain reference value and significance for improving the personalized Recommended service and the personalized information service of video sites.