The Study Of Fund Raising Activities Of Ta Kung Pao Dur I Ng The War Of Counter-Japanese

The war of resistance against Japanese was a nationwide mobilization,universal participation in the war against the Japanese invaders,In this war of national unity against foreign aggression,in order to rapidly raise funds to support the war and to solve a series of social problems,the majority of patriots and organizations launched a series of fund-raising campaign,these fund-raising campaign in various forms,together with the bloody fighters in front of soldiers promoted the process of the war of resistance against Japanese,constituted an important part of the Chinese nation's national war.The period of the War of resistance against Japanese aggression,is the most glorious period in the history of Ta Kung Pao.during this period,Ta Kung Pao adhered to the war of resistance,it published a large number of articles to preach the spirit and to win the victory in the war advocacy to support the Counter-Japanese war.At the same time,actively participate in various kinds of wartime fund-raising affairs,not only to mobilize the people donated goods to support the counter-Japanese war,but also organized a variety of recruitment activities,collecting readers' donated,promoting fund-raising campaign by the practical action.In this paper,we study the Ta Kung Pao fundraiser in wartime based on the Anti-Japanese War history background,compared with other periods public welfare fund raising activities,the public welfare donation activity during this period the fundraiser has risen to the patriotic national level,through the study of Ta Kung Pao fund raising activities,The activities of the study can not only show Ta Kung Pao's strong ability to mobilize public opinion,but also to see to the Ta Kung Pao as a media,in the national crisis of strong social sense of responsibility and firm patriotic position.The main body of this paper is divided into four chapters.The first chapter is mainly the historical background,first introduced related background of the Counter-Japanese War,on the basis of the Counteri-Japanese War of Ta Kung Pao related activities,including Ta Kung Pao repeatedly moved house on propaganda Counter Japanese and Ta Kung Pao's wartime fund raising activities,and combining with related data show during the Counter-Japanese War of Ta Kung Pao fund raising activities.The second chapter is mainly based on the relevant historical background of Anti-Japanese War in 1938,to comb the fund-raising campaign in the rear of the wuhan.On this basis,the will to Ta Kung Pao in wuhan in the fund-raising activities associated with the characteristics of summarized,in order to hankou version fundraiser in time of war to grasp the overall situation.The third chapter mainly Ta Kung Pao fund-raising in wartime mobilization strategy to explore,to help the disabled sports in 1938 as a case,using the content analysis method to mobilize the fund-raising Ta Kung Pao war strategy were discussed,hankou Ta Kung Pao through continuous situation,is advised to donate comments and published a large number of coordinate fund-raising mobilization to donate advertising way,at the same time by organizing charity performance,collection disabled donations,ambulance continuously mobilize the people behind the rich pay,powerful output,a large number of fund-raising results also proved the Ta Kung Pao club fund-raising mobilization strategy is very effective.The fourth chapter is established on the basis of the third chapter,mainly to the Ta Kung Pao conducting fund-raising activities of the motivation and influence were analyzed,and the Ta Kung Pao in wartime fund-raising activities,is not only due to the historical background of the problems we face at home and abroad in China,but also because of the strong patriotism Ta Kung Pao and the aim of serving the public,The influence of Ta Kung Pao wartime fund raising activities can be from two aspects of material and spiritual,material level,under the Ta Kung Pao mobilization raised a large number of goods,provide the material support for the war of resistance,enhance the wartime national strength;Ta Kung Pao fund raising activities to promote public awareness,consolidate the army and the war of resistance determination,enhance national cohesion.