Study On The Communication Mechanism Of Clan Revival

Chinese clan has the longest history,Chinese society has always been paying attention to the clan culture,blood is an important factor to maintain social stability.Since modern times,clan development ups and downs,once disappeared in people's vision.However,since the 1980s,the phenomenon of clan revival occurred in many areas of our country,and the trend of clan revival becoming more and more popular.Most Chinese and foreign scholars through the perspective of sociology,anthropology to interpret the clan revival,however,this article uses communication perspective to understand communication mechanism of the clan revival.The author's study on the modern clan,is a communication-description of actual phenomenon.This paper will refer to some western theories and other scholars' research,while the purpose of this paper is not to verify the predecessors' conclusions,but to know the communication behavior of the clan revival through communication mechanism study and enrich the communication research of the local culture.The overall framework of this paper is designed as three parts.The first part is the introduction of this paper,which includes the origin of the problem,the research significance,the summary of the current research,the research methods,to simple comb the concepts of clan revival and communication mechanism,to clarify the research results of Chinese and foreign scholars,and to discuss the research methods.The second part consists of chapters 2,chapter 3 and chapter 4,which using the parallel structure,as the main parts of this article.From the clan,two clans,clan and rural environment three levels,depth analysis of the clan revival communication mechanism.The third part of the summary covers chapter 5,discusses the limitation and instrumentality of the communication mechanism.The author use ethnographic research methods,deeply investigate the Wang clan revival activities in Wuwei county,to analysis its communication behaviors.Select typical representative for an interview,use their words as the supporting evidence in paper.In order to avoid the interference of subjective thinking,the author uses the method of questionnaire survey to obtain objective data.But also read a large number of literature to understand the domestic overview of clan revival.In the second part of this article,which is the main body,the author focuses on the concept of "communication mechanism",which is discussed from two points of communication elements and communication process.Firstly is the clan internal cohesion mechanism.In terms of the communication elements:clan leaders as a communicator,transmit the message to the people who are the recipients through interpersonal communication.In the communication process:traditional authority dominates the communication ethics,the revival of the tribe is inspired by a variety of communication factors.Secondly is the clan external proliferation mechanism.In terms of the communication elements:the clan leaders,both as recipients,receive revival experience through interpersonal communication,and as communicators,teach other clan revival experiences.In the communication process:the modern clan should go through three stages of development,learn to imitate other clans,develop their own characteristics and carry on other clans' revival.These three stages continue to circulate to form the proliferation of clan revival.The short-lived unity of the clan formation may strengthen the revival atmosphere,while the competition may lead to the deterioration of the revival atmosphere.Finally is the village innovation mechanism of the clan.In terms of the communication elements:clan leaders and clans formed a clan group,each using their advantages through a variety of media,to convey their revival results and enhance clan visibility.In the communication process:the modern clan relied on the unique communication context of the countryside,while the rural communication reforms clan function at the same time.At the end,the author summarizes the revival mechanism of Wang clan from the aspects of communication contents and media.The author believes the clan revival is the cultural level of revival,and did not form a clan in the nature of the entity.Clan focus on the characteristics of interpersonal communication,resulting in the clan can only form a massive revival.There are many problems in feedback link of the clan revival.The opinions of the clan and the surnames can not be communicated to the leaders of the clan,and can not become a benign derivation for clan revival.To solve the limits of clan revival,the author puts forward countermeasures from two aspects which are country and clan.Taking the clan revival communication mechanism of Wang clan as a simple example to consider the complicate revival phenomenon in Wuwei.Through the study of the clan revival mechanism,I cannot help but speculate,clan revival has both advantages and disadvantages,How far can the revival clan go?How will the clan revival phenomenon develop?...