Clan Network Research Communication Perspective

China has two thousand year private system, feudal lords governed china for thousands of years. The clan culture as return to our roots and regression sense which growth and development in the feudal society impacted on the people deeply ingrained. At first, the clan culture originated in the late primitive society, with blood as the link, thrives in the historical development of our country. Until the qing dynasty, the clan culture is still appreciated. Republic of China, the revolution began, with the spread of the new trend in China and the rapid development of social democracy, the clan culture is regarded as feudal superstition was suppressed. In the early19th century, after a brief silence, the clan culture began to recover in the first place in the southeast coastal area. Today, the carrier of clan culture just as the clan ancestral hall, clansmen association and fellow-townsmanare diversified development trend, especially Clan Relatives Net which appeared in the late1990s, greatly promote the clan culture’s prosperity and spread.This paper Cardinged the spread of the clan culture, and through the questionnaire and in-depth interview, literature and content analysis methods, This paper studied and analyzed Clan Relatives Net according to the five factors of the perspective of communication which put forward by schramm from the view of Communication Sciences. The first part of this article structure and the development of the clan culture made simple introduction; Depth of the second part analyzes the clan network of society, culture, science and technology, the spread of political and economic environment and its environment; The third part analyze the promulgator of the clan network, points out that the clan network communicators have clansmen association, enterprise and individual three categories, clan network is the clan, the propagator of network management, and is responsible for the relevant matters of the clan activities; Columns is analyzed in the fourth part of the clan net found the clan network to spread the clan culture, the clan, the clan activities, clan genealogies relevant information, the idea, the content such as business cooperation;Fifth part through the questionnaire survey and the actual tracking, combining with the theory of "use and satisfaction" for the clan network user done related research, points out that the clan network users to30to50years old, at this age of medium degree of the male population living in cities and towns, they use the clan net is not blind, but in order to satisfy the self-cognition, realize the emotional, personal and social integration, decompression of leisure needs to contact, use the clan. The sixth part summarizes the relationship between the clan network transmission, cultural heritage, social education, emotion, and public welfare and economic and so on six big functions; Seventh part through summarizing the previous chapters of analysis, points out that with the changes of The Times and the progress of the society, the clan network presents the unprecedented openness, complete equality, relative new characteristics, such as professional, distinctive times but at the same time it still has some problems. The article last part of this paper is summarized, and future research direction are pointed out.