The Influence Of The Spread Of Network Public Opinion

Public opinion as a collection of consciousness has an effect on society at all times.Network public opinion as a major form of public opinion has development with the increasing number of Internet users and become increasingly huge principal part.Network public opinion has positive function and negative function.The most important function of network public opinion is to change people’s views,let people set a new perspective on life,and grasp the development direction of the world.That the network of public opinion is the public through the Internet for the relevant issues of the public focus of the majority of the public opinion,and having a relative degree of intensity,persistence,and influence in it.The network public opinion is different from other forms of public opinion:The main body of network public opinion is broad and anonymous,the content of network public opinion is rich,the object of network public opinion is more conflict and abnormal,the development of network public opinion is complex and phased.Due to the network public opinion has a huge principal part,everyone can express their views and be affected very deep.So this research tries to classify the main body of network public opinion,and combine the hot spot event,and made the innovative study of the different roles of the main body of communication in the network of public opinion:the government is the manager,participant and guider of the network public opinion;the network media is the network public opinion guide,the detonation and the supervisor;some of the opinion leaders have become Internet rumors and speculator,another part of the network will become the stability and proliferation of public opinion;ordinary netizens are the promoters of public opinion.In the network of public opinion,the government’s influence on the spread of public opinion is reflected in the formation of value and social behavior for the strong public opinion,as well as through the network of public opinion to vigorously implement the policy;and the government is also affected by the reaction from the network of public opinion,that is,to improve government credibility and ability to govern.The network media has formed a force of public opinion,and has a significant "media trial" favorable and unfavorable aspects."Opinion leaders" of the network of public opinion influence is relatively simple,but it can form a good communication effect.Ordinary netizens will generate huge public opinion in the network of public opinion in order to achieve democratic supervision.Therefore,the guidance of network public opinion and recommendations are strengthen the construction of the main positions of government network public opinion,and strengthen the political leadership of online media,and strengthen the attention to opinion leaders,and strengthen the guidance of the values of ordinary Internet users.