Study On Micro-blogging V And Region Image Communication

In the 21 st century,economic globalization and regional economic integration have become the inevitable trend of the new era.The status of cities is becoming more and more important in the fierce competition among regions.Since reform and opening up,urban development has achieved remarkable achievements in China.More and more managers began to attach importance to theconstruction and communication of region's image.With the popularity and development of network infrastructure and new media,the network has gradually become the platform of people's voice.Managers are beginning to realize the importance of using the network media and bloggers to broadcast the region's image.Also,managers has begun to try to use a variety of new media to spread the image of the region.Because of its timely,convenient,interactive,low threshold,micro-blogging attracts more and more users.The following are the main content of this thesis:(1)The core issues and research significance of the paper was presented.The theoretical framework and research method was established by the theoretical review of relevant research at home and aboroad.(2)The connotation of region image and region image communication was studied in-depth.Furthermore,this paper analyzed the concept and type of“micro-blogging V” and the function of “micro-blogging V” to the city's image communication.(3)On the basis of this,the paper analyzed the research samples based on the number of micro-blogging information,the type of micro-blogging,the nature of micro-blogging,the form of micro-blogging,the language of micro-blogging and the micro-blogging content theme.According to theaudience perception of the region image evaluation index system,this paper studied how the micro-blogging Vscommunicate the image of the city.(4)Based on the i above analysis,this paper ntended to start from the image of Henan city.Furthermore,this paper studied how to improve the imagecommunication effect of regionby means of micro-blogging V.This paper provided strategies for urban managers to improve the communication of region image.Generally speaking,the construnction and communication of region's image is a systematic process and structure.It is not only necessary to monitor,guide and manage the unintentional construction and communication of region's image by micro-blogging V autonomic report,but also important to use them to construct and communicate region's image.This is the best way to achieve the optimal effect on the construnction and communication of region's image.