Research On Communication Of Sports New Media Applications

In 1994 China's fully get access to the Internet,by 2016,Internet technology has already exist for nearly 23 years in China.With the popularity of intelligent hardware,the network has also been flying into the homes of ordinary people.This is due to the rapid development of mobile Internet technology,on the one hand,smart phones,especially domestic mobile phone prices continue to lower,reducing the user's use of the threshold;the other is due to 4G mobile networks and WiFi wireless network coverage increasing,Smart phones for the platform APP and We Chat public number of features and content continues to introduce new users in order to attract users.Among them there are attempts to change the way we exercise the traditional sports APP and sports We Chat official accounts,the emergence of their impact on our lives has begun to emerge.Therefore,we use the media analysis,audience analysis and effect analysis in the classic 5W communication mode of communication as the whole framework of the article.At the same time,using the relevant theories of communication,social psychology and sociology.The research about sports new media applications is also very necessary.In recent years,with the appearance of sports APP,the sports interest-related groups have also started the combination of online and offline,they organize on the network and interact among the reality,so as to form the new communication form,Constantly more sport of the extension.The "We Run" will move the sport to the We Chat,so that the sport of micro-friends in the strong relationship between the continuous fermentation,friends through the "We Run" public number of interaction,and constantly enrich the connotation of the sport.Network technology,like shining sunshine,permeates every corner of our daily life,bringing about profound changes in production and way of life.The We Chat official accounts represented by the "We Run" and the sport class APP represented by the "Codoon" are the new media technology to reconstruct the public's understanding of the sport.The new media actively participate in social life and popular culture Alliance.Online marathons and offline marathons have spawned a new media age of running culture.Users in the use of “We Run” and "Codoon" when the "liberation","social expansion" and other demand motives to meet.At the same time,new media has also brought changes in the mode of transmission of health,and the perfect combination of public service and sports class public number APP has been the driving force for sustainable development,new media to open a door of perception and new activities field for us.Of course,sports new media applications will still appear few problems,for example,user use it with wrong concept,user privacy leaks and the APP product itself is not innovative enough to attract the user,only the popularization of the correct concept;To prevent data leakage,protect user privacy;positive innovation,increase user stickiness,can seek a suitable communication development way for the sports new media applications.