Mobile Video Streaming Communication Factor Analysis

For decades,China's Internet industry has experienced numerous wave of development.From the text,to the picture,and then to the video,it is not difficult to find that the form of increasingly rich,the visibility of the content is getting stronger and stronger,interactivity is also gradually improved.With the continuous lowering of the threshold of the video,mobile video broadcast ushered in the outbreak,the national mobile broadcast has become an inevitable trend.This paper from the following five chapters to analyze,through participant observation,literature analysis,speculation and other research methods,through comparing with the traditional broadcast,with the spread of mobile video broadcast propagation analysis the elements of perspective.Chapter one control analysis of mobile video broadcast.First of all,the specific definition and interpretation of mobile video broadcast,combined with the traditional live,analysis of the characteristics of mobile video broadcast.Then the specific control analysis of mobile video broadcast.Mobile video broadcast of the main body of the anchor,according to the type is divided into three types: 1 celebrities,stars,the red net,the 3 grassroots users.Divided according to the nature is divided into: 1 full time anchor anchor anchor 2 part-time 3.Divided according to live content is divided into: 1 game anchor 2 show anchor pan entertainment anchorThe second chapter analyzes the content of mobile video broadcast.Divided into four points,respectively: show live,live games,pan entertainment live,professional broadcast.Specific analysis of mobile video broadcast live content.The third chapter analyzes the media of mobile video broadcast.From the media point of view of mobile video live broadcast platform,anchor brokerage companies and family / union.Among them,the broadcast platform from the platform type,page settings,gifts three aspects discussed.Brokerage companies are classified into three categories,namely: the establishment of the old anchor,the establishment of the players leader,amateur players to establish.The fourth chapter,the audience analysis of mobile video broadcast.According to the consumption can be divided into: 1 high frequency and high consumption of high frequency low consumption of 3 low frequency high consumption low frequency low consumption of 4.According to the psychological division can be divided into: 1 curious and prying psychology of social and community Carnival 3 lonely psychology of the 2The fifth chapter,the mobile video broadcast and the traditional broadcast makes a detailed analysis of similarities and differences from the profit model,the live theme,the degree of standardization,specialization,real-time,live,online and offline interaction,the 8 aspects of shooting techniques to analyze mobile video broadcast and traditional broadcast.