Research On The Application Of Social Media In Community Communication

The appearance of social media has changed the way of community communication,community communication media has gradually shifted from the traditional media,such as blackboard newspaper,publicity column,etc.,to the social media represented by QQ,WeChat and community APP.Social media seemed to be fashion and popular due to the characters of convience,understandability and fast.Social media gradually become an important role in the community life of residents.It has also become an important channel for community property management and community governance.In this paper,the application of social media in community communication has been researched and many research methods have been used,such as literature analysis,questionnaires,interviews,case studies.This paper first summarizes the existing literature on the academic circles about social media and community communication,clarifies the research contents and ideas,and briefly expounds the theory of uses and gratifications,the theory of hierarchy of needs and the theory of symbolic interactionism,and clarifies the theoretical basis of this paper.Then this paper expounds the concept of community governance,and analyzes the role of community communication in community governance.The third chapter to the sixth chapter is the core of the study.Based on the questionnaire survey data,this paper analyzes the present situation of community social media application from the aspects of community social media type,media use,media use effect and media evaluation,the most basic needs of community residents for community social media are access to information,feedback and supervision of community affairs,and the provision of convenient property services.With the expectation of community residents for community social media media,this paper discusses the application of social media in community communication in four aspects: the information sharing platform,the neighborhood social platform,the negotiation platform,the community service comprehensive platform.Then this paper takes “XingFuLvCheng”APP as a case to analysis its application status quo,effect and problems,and Found that the "XingFuLv Cheng" APP users use rate is low,APP interactive features are not obvious;information sharing ismessy,information management is not strict;ignore the needs of community residents and other problems.Finally,combining with the analysis of the full paper,this paper puts forward to strengthen interaction,pay attention to the application;meet the needs of the audience,enhance user stickiness;improve the social media function,strengthen the operation management and so on,hope to provide ideas for the development of social media in community communication...