Design And Implementation Of User Insight Analysis System

With the rapid development of mobile Internet,the total number of mobile Internet users are hug and gradually increasing,which brings opportunities and challenges to the development of telecom operators.The new media software,like WeChat,and micro-blog,has a great impact on voice calls and short message services and other traditional business of telecom operators.The three telecom operators are in the fierce competition and mining user demand and customized service has become an important way to achieve competitive advantage.The business service and behavior activities also produced telecom big data,which brings great pressure to the data storage and processing.More and more mobile phone users are not so satisfied with the traditional business services and unified services and more like personalized services.This paper presents the user insight analysis system,which is based on Hadoop distributed storage and processing technology can integrate and analyze massive users’data provided by Unicom operator,mining user features and describe the user portrait,which can solve the problem of telecom big data,provide personalized services and precision marketing,occupy the competitive advantage and improve the income of operators.In this paper,the author describes design and implementation of the user insight analysis system through the designs and implements the fact tag analysis module,the basic statistics module and the system user rights management module.The fact tag analysis module is responsible for processing and analyzing vast amounts of user data,which including voice calls detailed data,Internet detailed data,application data and location data provided by Unicom operator,and mining in user voice calls,traffic,residential,access applications and so on.The basic statistics module is responsible for voice calls,traffic,SMS(Short Message Service)data visualization.System user authority management module designs user model,role model and permission model and includes the user management,role management and permission management.The author participated in the requirements analysis and the design and implementation of the system.In the requirements analysis stage,the author acquires and defines requirement by drawing the use case diagram and prototype,and then make the module division,detailed design and implementation by class diagram and codes.The author takes part in the design and implementation of the fact tag analysis module,and complete independently the design and implementation of the basic statistics module and the system user rights management module.At present,the system is in the late stage of development and the user insight analysis system is deployed in the test environment and running well.The modules implanted by the author are functional and stable.