| Intelligent mobile terminal and network technology advances have spawned the development of mobile phone applications, Zaihang as an experience sharing platform is generated in such a background. Zaihang is a mobile mobile application,With the general common application of mobile phones and its own unique.As a platform for sharing experience,Zaihang provides information for the convenience of communication support for people’s experience sharing through the link function of the media. Zaihang creates a new social relationship for the user.Zaihang is one of the most characteristic of experience sharing platform.This article takes Zaihang as an example, Through the study of Zaihang, This paper reveals the current situation and future prospects of experience sharing platform under Cognitive Surplus Theory.First, The article explains Cognitive Surplus Theory that Klebsky made. The article reveals the basic concept of Cognitive Surplus Theory,theoretical characteristics and the feasibility of practice.Then, The article examines the application of Zaihang, This paper mainly studies the application characteristics and operating mode of Zaihang.Then this paper studies the influence of Zaihang on user and experience to share the market, Based on these studies, The article presents the situation and prospect of experience sharing market. |
