Research On The More Screen Spread Of Sports Live TV

In today's era of information dissemination technology rapid development, has created more media convergence. More screen transmission refers to the content of the same subject in in the form of diverse and interconnected with many interactive screen transmission, communication era more screen media form, propagation law,audience habits as well as the marketing strategy and so on are all great changes have taken place.In this paper, the method of literature analysis, case study and questionnaire survey,the first on the screen to spread and sports live TV clear definition and development process,provides a solid foundation for the future study; Then from the collision and fusion of relationship between screen, user role transformation and attention "points" and "together" delivering content from different aspects such as"giant" to "micro" for more than sports live TV screen spread situation analysis; After more than a cloud from the triple play, screen,4 g technology and other technical factors and more screen using behavior of users, the two aspects of the factors that affect the spread of the sports live TV screen more analysis, finally based on the analysis before to find the existing problems and development in this field, and combined with the mobile each otherMore screen transmission is a big trend, the future of media based on a screen transmission, live sports as the breakthrough point of research, it has theoretical value and application value can be an important reference to the research on this field, but also have important reference value to other fields of research.