The Design And Implementation Of Marketing Analysis System Based On The Credit Card Platform

With the financial globalization,innovation,constantly emerging.Traditional banking business management concept,methods and technology already can not adapt to the rapid development of China’s financial industry change requirements.Lack of credit card marketing information.Credit control chaos.Fuzzy problems such as the target customer are restricted the promotion of the bank of China credit card business.This paper aimed at the situation.Combined with the present stage China bank credit card marketing business process.Design and implementation of a set of credit card platform marketing analysis system.In order to improve bank management level and efficiency.Effective against personal credit risk management of bank card.This paper mainly analyzes the China bank credit card marketing analysis platform at the system requirements.The overall structure of the system is designed.Specific function.The data structure.Model.Use the MVC(Model View View and control the Controller).The Struts technology,etc.Implement a can provide data support for the credit card sales platform for the credit card marketing analysis system.The system by using object oriented software development thought.Choose B/S three layer structure mode.On the basis of the existing credit card business.The data mining and analysis.To improve the level of bank operation and management.Reduce the credit risk with credit card.This paper based on the analysis of the credit card platform marketing system through a use case test and performance test.Test results show that the system performance is stable at present stage.Fully functional.Fully meet the original design requirements.The success of the system development.