Research On The Knowledge Mining Model Of E-commerce Based On Associated Data

E-commerce transactions were mainly carried out on the Internet,and it produced massive isolated data(that is,Web data),however,we can not tap the valuable knowledge in these isolated mass data.In this paper,we can tap the valuable knowledge through the semantic correlation of data.Based on the concept and method of associated data,this paper used ontology technology to semantically associate the massive data generated in the e-commerce activities.And then we researched the knowledge mining model of E-commerce based on associated data and the key technology.We constructed the e-commerce ontology by using the ontology technology in this paper,and based on the e-commerce ontology,we constructed e-commerce knowledge mining model.For empirical research,we selected the data from “Taobao website”.The main work and the results included:1)Research on the latest research progress at home and abroad has been carried out,and the paper reviewed the research status about associated data,e-commerce domain associated data and e-commerce knowledge mining and elaborated the associated data theory,ontology technology and knowledge mining technology.2)The paper by establishing the e-commerce transaction entity to select the attributes of each entity,which including object attributes and data attributes.And by using Protégéto build e-commerce ontology,and then created instances of individuals.3)We constructed the association data of e-commerce domain by using the ontology technology.Using RDF link classification algorithm,we excavated new information and knowledge from the associated data.4)We designed the associated data and knowledge mining query system of e-commerce,and realized a series of service that included the associated data storage,SPARQL query and visualization.The study showed that this model not only can link the data in e-commerce,but also can tap the new knowledge based on the association data,which had important research value and practical significance to promote the development of electronic commerce.This paper has some innovation in the e-commerce related data and e-commerce knowledgemining model building.