The Design And Implementation Of ECRM System

Current rapid development of electronic technology to various industries have brought another new opportunity for profitable growth, the customer is an important resource for all corporate marketing strategy must be based on the customer's requirements in order to be effectively implemented only in the enterprise between customers and build a good relationship, which is the main purpose of this study where the customer relationship management system, which can provide enterprises with more comprehensive customer data management.System design is based on the background of the current work is to address the general medium and small enterprises to achieve, the current majority of the enterprises have a certain significance, companies can achieve on their own customer data management needs of users,and to use the units to design more flexible access to the data, the system uses B / S structure,the use of the database area is used by SQL 2010 as application software, development system is based on C # language, and using VS 2010 as a systems integration environment, follow-up to upgrade the system, it provides the basis for expansion. Here is the main content of this article:Firstly, the background and significance of the subject to start on CRM theory in-depth analysis and comparison of the relationship between ERP and CRM, on the basis of the main contents of the article of the sort. Next, the technical basis for the development of the system were introduced, including technical architecture, data mining technology and its application in the e CRM has been described, the data mining algorithms, ID3 decision tree algorithm is studied. Next on the whole system a full range of requirements analysis, system design according to the needs, with a focus on system functional module design, and finally the system implementation, etc., while achieving a variety of functions such as: basic configuration, analysis of customer development and management decision-making, such as several large pieces. Finally, the relevant functions of the system were implemented infunction of the system unit where I can basically meet the demand for customer relationship management, enterprise development, maintenance, customer service, provide a powerful data system support, greatly improved the company's customer resource management.