The Design And Application Of The Network Marketing Service Platform Of Tourism Industry

In recent years, both the growing tourist industry and the improving tourist demand make tourism data service booming. In 13 th 5- Year Plan, tourism will be more networked with Internet + draw into this industry.Under the circumstances,this paper focues on the design and implementation ofonline sales and service platform tourism.The main point is to use internet technology and big data generated on the internet to better serve the development of tourism.With some new ideas of sales-service integration in the abroad tourism industry, a personalized customization platform is designed and implemented. This platform can offer the public destination-oriented travel service, which integrates resource releasing,reserving, sharing, feedback, etc.Based on the analysis of foreign tourism CDN and domestic OTA, technical essential, requirement analysis, architectural design, system development and quality assessment are introduced ordinally. This platform entires B/S as architecture, JAVA as develop language and SQL Server as database to implement these functions above.JSP, JDBC, MVC and SSH are also adopted. Finally, testing is conducted and shows expected result.