The Research On Student Micro Blog Users Influence Of Continuous Using Behavior Of Mobile Environment

With the development of the Internet and the popularity of the Internet, people have entered the era of mobile information, and with the improvement of people's living standards, people in terms of ideology also has a pursuit. At present, the rapid growth of China's Internet users provides a convenient condition for micro-blog's growth and development. As a new information system, micro blog has over 200 million users, which means that micro blog has a huge market demand. "Brush micro blog" is a phenomenon and for student "Brush micro blog" also is a habit; more and more students gain and post information by micro blog.But existing services of instant messaging applications not only can not meet the needs of college students now, and with the increasing number of college students. The current Internet social software can not meet the needs of college students. Because of the existing instant messaging software and social applications and novel technology is not prominent, unable to attract college students long-term sustainable use. So how to ensure that students continue to use this kind of software is the problem faced by Internet companies.Based on the above questions, and the results of previous studies, this article combining the ECM-ISC model and the Situation of student users use micro blog, dividing the expected confirmation into three variables: Information needs and entertainment needs and social needs three expectation confirmation variables. Formed a model of mobile environment student users continues using of micro blog behavior. Date collection of this paper used the questionnaire survey way, which sent questionnaire to the micro blog student users through the online methods, using SPSS analysis variables of model hypothesis test, and final model hypothesis condition is good.Through the verification the greatest impact of continue using behavior is usage intention, followed by the satisfaction, again is perceived usefulness, information needs, social needs, which entertainment needs were no significant effect on perceived usefulness and satisfaction.